WORK EXAMPLES

Publicis Consultants USA

During my most recent internship at Publicis Consultants USA, I balanced my time between three accounts: Gerber, Roman Meal and XANGO. I assisted the teams with general account management services, press release writing, media relations, media pitching, social media campaign development and monitoring, media tracking (CisionPoint and Burrelles Luce) and creative brainstorming.

Below is a list of skills utilized during my internship at Publicis. Click to see an example of my work.
  • Press Release Writing: A release featuring the non-profit work by XANGO's Goodness Foundation throughout the last year.
  • Blog Post Writing: Part of Roman Meal's social media campaign and consumer outreach program. Blogs featuring healthy tips and information from the company's nutritionist, Dr. Patrick Finney.
            Roman Meal Original - Now Even Better!
            From Dr. Patrick Finney: Eat Like an Eskimo and Boost Your Health
            Roman Meal Company Owners Honored by the Boy Scouts of America
            From Dr. Patrick Finney: The Good News About Cholesterol
  • Consumer Email Blast Creation: An email blast distributed to Roman Meal's consumer database announcing the new website. I was responsible for the creation of the creative brief, communicating layout and messaging to the design team, earning internal and client approval, communicating changes to the design team and presenting finalized piece to the client.
  • Blogger Relations/Blog Feature Writing: Through blogger relations, I earned Roman Meal the opportunity to be a featured giveaway on 24/7MOMs blog. I wrote the feature for the post.
  • Blogger Outreach: As part of a blogger outreach program for XANGO's beauty products, I created a blogger media list with 20 contacts and wrote specialized email pitches for each blogger.
  • Competitive Review Creation: Create a competitive review for Gerber to share with the client. The review features competitor press coverage and public relations activities.
  • Media Pitching: Pitched stories for Gerber, Roman Meal and XANGO. Results of pitching TBD.

In addition, I was responsible for managing media and consumer announcement of Roman Meal Original bread's reformulation.

Media Outreach: As project manager, I was responsible for the creation and distribution of 150 product press kits to targeted national media. Each kit included a branded press kit box and sticker, press release and fact sheet. The hard kits were distributed simultaneously with an email blast to high profile food editors.

Consumer Outreach: Consumer outreach included a free standing insert for News America, banner ad on Roman Meal website, website landing page, Facebook blog post and an email blast.

My duties as project manager included negotiating deadlines and communicating creative briefs with the design team, working with the client and team to finalize creative pieces, creating a targeted media list for press kit and media email blast, overseeing shipping of the hard kits and managing the distribution of the email blasts.

GreenRubino

As a Public Relations Intern with GreenRubino, I supported the public relations team by managing press coverage and media relations for a variety of hospitality and lifestyle clients. I wrote calendar listings, press releases and media alerts for clients.  I also utilized meticulous researching and data entry skills to accurately prepare and update a comprehensive blogger contact list organized by topic to be used blogger outreach.

Below is a list of skills utilized during my internship at GreenRubino. Click to see an example of my work.

Additionally, I participated in internal creative brainstorms to develop public relations campaigns for various clients.




Let It Shine

As a Public Relations Intern with Let It Shine, I wrote and pitched a variety of press releases to tell story of the humanitarian work the nonprofit Great Shape! Inc. does to the media. I started the preliminary preparations for  a Pub Crawl fundraiser that took place in July with over 150 attendees. At Let It Shine, a team of interns including myself manage the social media for Great Shape! Inc. to generate response and build relationships with the audience. Great Shape! Inc.'s social media can be viewed here:
Twitter
Facebook
Blog

Below is a list of skills that I have learned as a Public Relations Intern at Let It Shine. Click a skill to see an example of my work.

The Firm

As Co-President of Gonzaga's PRSSA Student-Run PR firm called "The Firm", I managed teams who produced public relations services for 5 live clients throughout Spokane and the Gonzaga community.
  • The Firm Newsletter - The Public Pulse:I gathered commentaries and summaries from each Account Executive, wrote the content, and designed the layout. Membership increased 30% from 2008 to 2009.
  • Graphic Design: Created a logo for The Firm based off the PRSSA color scheme. See Twitter account for example.
  • Social media: As a means of internal communication, managed a Facebook, a Twitter account, and a blog for The Firm. Read a sample blog post here.
Materials created when acting as an Account Executive for the Women's Club Volleyball account. Planned a Grass Volleyball.

Gonzaga University

  • Two speeches written and orally presented for a Advanced Public Speaking Class. The first is an inspirational speech encouraging college students to be actively involved on campus. The second is a how to speech about preventing the common cold.
  • A PowerPoint Presentation created for a Consumer Behavior class about Under Amour’s marketing plan as part of a group project. I developed the organizational process for the presentation and put the presentation together. I presented the “Target Market” and “Culture” pieces as well as the “Athletes Run” Campaign orally during class.
  • An original advertisement created for Under Amour Consumer Behavior class.
  • An advertisement created as part of a competition for the Yellow Pages Advertising Challenge for U-Store-It
Skills Demonstrated:
  • Speech Writing
  • PowerPoint Creation
  • Creative Advertising

Media Kit

A media kit created as part of a Public Relations Writing Class featuring Cold Stone Creamery. Includes:

Spokane Shock

As a Communications Intern with the Spokane Shock Arena Football team, I wrote various game stories, player press releases, and media kits. I also updated online photo galleries, player profiles and statistics. In addition, I assisted with media relations on game day including assisting the local media with interviewing the players and making their deadlines. Below you can few of my stories that were published on www.spokaneshock.com:

Legendary: A mini biography on the Iowa Barnstormers Head Coach
First Semester Report Card: A look at the Shock's progress halfway through the season
Players to Watch - J.J. Outlaw: An example of player previews that are printed in the pre-game media kits and often in the game day programs.

Below is a list of skills I learned as a Communications Intern with the Spokane Shock.

Public Relations Campaign

As part of a group, I created a Public Relations Campaign Plan and Media Kit for the Children’s Miracle Network of Spokane. Below are the pieces of the campaign that I worked on. Including: ·       

Journalism

Graphic Design

Personal Logo Project:
Inland Northwest Land Trust Project: